Running complex models
(Hidden Markov Models if you have to know)
And finding awesome ways to make your marketing more efficient

Dashboard

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Key insights
Products with highest ROI
Channel with highest ROI
CRM segment highest ROI
IXI segment highest ROI
Quick query
Show me the
of
for

Summary

Select Date
Period for KPI
Period for % to Target
Breakdown
DATE WISE COMPARISON WITH TARGET

Cross channel report

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Frequency
Actions
Products
Segments
Deep Dive
Channel report
Channel report

Summary

Select Date
Select Period
Products
Tabular Report

Cross channel report

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Frequency
Products
Model
Channel report
Campaign report
Channel report
Campaign report

Display report

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Frequency
Actions
Products
Segments
Strategy report
Campaign report
Creative report
Site report
Strategy report
Campaign report
Creative report
Site report

Email report

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Frequency
Actions
Products
Segments
Deep Dive
Strategy report
Strategy report
Campaign report
Campaign report

Affiliates report

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Frequency
Actions
Products
Segments
Deep Dive
Site report
Campaign report
Site report
Campaign report

Referrer report

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Frequency
Actions
Products
Segments
Deep Dive
Strategy report
Site report
Strategy report
Site report

Social report

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Frequency
Actions
Products
Segments
Deep Dive
Site report
Campaign report
Site report
Campaign report

Always on report

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Frequency
Actions
Products
Segments
Sub channel report
Strategy report
Site report
Campaign report
Sub channel report
Strategy report
Site report
Campaign report

ATL report

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Frequency
Actions
Products
Segments
Sub channel report
Strategy report
Site report
Campaign report
Sub channel report
Strategy report
Site report
Campaign report

Geography Report - AO & ATL

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Actions
Products
Campaigns
Model
Geography Report
Geography Report

Comparison report

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Frequency
Report
Deep Dive
Products
Segments
Model
Scenario 1

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Frequency
Report
Deep Dive
Products
Segments
Model
Scenario 2
Scenario 1
Scenario 2

Time to conversion

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Actions
Products
Model
Time to conversion across channels
Time to conversion across channels
Time to conversion across display strategies
Time to conversion across display strategies
Time to conversion across search types
Time to conversion across search types

Customer journey impact

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Actions
Products
Model
Customer journey impact across channels
Customer journey impact across channels
Customer journey impact across display strategies
Customer journey impact across display strategies
Customer journey impact across search types
Customer journey impact across search types

Device performance

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Actions
Products
Model
Device performance across channels
Device performance across channels
Device performance across display strategies
Device performance across display strategies
Device performance across search types
Device performance across search types

Sankey Chart

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Products
Deep Dive
Path to purchase across channels
Path to purchase across channels
Path to purchase across strategies
Path to purchase across strategies
Path to purchase across campaigns
Path to purchase across campaigns

Weighted Tree

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Deep Dive
Path to purchase across channels
Path to purchase across channels
Path to purchase across strategies
Path to purchase across strategies
Path to purchase across campaigns
Path to purchase across campaigns

Path to purchase

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Path to purchase across channels
Legend
Path to purchase across channels
Path to purchase across strategies
Legend
Path to purchase across strategies
Path to purchase across campaigns
Legend
Path to purchase across campaigns

Predominant touchpoints

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Products
Predominant touchpoints across channels
Predominant touchpoints across channels
Predominant touchpoints across strategies
Predominant touchpoints across strategies
Predominant touchpoints across campaigns
Predominant touchpoints across campaigns

Display ad viewability

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Actions
Products
Model
Strategy performance
Strategy performance adjusted for ad viewability
campaign performance
campaign performance adjusted for ad viewability
creative performance
creative performance adjusted for ad viewability
publisher performance
publisher performance adjusted for ad viewability
Strategy performance with and without ad viewability
campaign performance with and without ad viewability
creative performance with and without ad viewability
publisher performance with and without ad viewability

Display ad fraud

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Actions
Products
Model
Strategy performance
Strategy performance adjusted for ad fraud
campaign performance
campaign performance adjusted for ad fraud
creative performance
creative performance adjusted for ad fraud
publisher performance
publisher performance adjusted for ad fraud
Strategy performance with and without ad fraud
campaign performance with and without ad fraud
creative performance with and without ad fraud
publisher performance with and without ad fraud

Optimal spend scenarios

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Optimise
Products
Compare across channels

Interactive ROI optimiser (Maximise ROI)

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Optimise
Products
Enter budget in hand
Key insights
Optimal budget
Predicted revenue
Predicted actions
Predicted ROI
Optimal Spend
Channel report
Change Specifications
Increment value
Decrement value
Channels Adjust potential spend
Display
Search
Affiliates
Social
Reset
Campaign report
Navigate across campaigns
View Change
Set budget for any campaign
Select a campaign
Enter your Budget (+/-)
Go
Forecast simulation
Optimal spend by channel

Spend Optimizer - Optimized For CPA

Monthly Budget
Enter Total Monthly Budget Click Compute Button To Get Optimal Spending Scenario
Monthly Optimal Budget
Monthly CPA
Monthly Conversions
Spend Limits
Find Optimal Investment Based on "Desired Budget"
Google Display Spend
Facebook Spend
Email Spend
Criteo Spend
Unused Available

Display recommendations

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Actions
Products
Recommended spend by strategy
Recommended spend by site
Current & Recommended spend by strategy
Current & Recommended spend by site

affiliates recommendations

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Actions
Products
Deep Dive
Recommended spend by site
Current & Recommended spend by site

email recommendations

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Actions
Products
Deep Dive
Recommended spend by campaign
Current & Recommended spend by campaign

social recommendations

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Actions
Products
Deep Dive
Recommended spend by site
Current & Recommended spend by site

Purchase path quality

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Frequency
Actions
Products
Touchpoints data quality
Revenue data quality
Action data quality
Touchpoints data quality
Revenue data quality
Action data quality

3rd party data quality

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Actions
Products

Model comparison

Report downloads

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DEFINITIONS

Reports
Metrics